The Art of Sales

If you have ever needed to make a big-ticket purchase like a kitchen appliance or a car, you’ve probably felt at least a twinge of dread before starting the process, knowing you might encounter a heavy-handed sales pitch or two.  When you finally do break down and go shopping, you find yourself purchasing the item with all of the extra features you told yourself you didn’t need instead of the practical, budget-friendly item you had researched and intended to buy.  Even though you knew it was coming and you prepared yourself to hold your ground, the salesperson knew just how to convince you it was worth the extra money.  

If you’re wondering how this smooth-talking salesperson reeled you in, and how you might become as skilled in the art of sales, read on.  Here are some tips on the art of sales that you might use to improve your sales techniques. 

Mimick your clients

Try to use the same adjectives your clients use to describe the things they see, repeating phrases they use, making them feel comfortable. You can also mirror their body language for extra effect. 

Avoid pushiness 

Sales is a gentle ebb and flow of persuasion, backing off and reminding. Give off the air that your product is so good it sells itself while injecting the right comments at key moments, 

No, no, yes, yes, yes …!

Why the objective in sales is to get your clients to say yes. Getting them to say no a few times is also a good strategy. This way, they are sure what it feels like to say a definite “no,” so when a “maybe” comes along, it feels like s “yes!”

Stay positive

Treat each day as a new potential. If yesterday was a slow sale day, don’t let it influence your day ahead. Anything can happen, so be open to the potential of the present moment.  

Use emotions

Activate the positive emotions of your clients like joy, love, security and nostalgia so they associate your product with being happy.

Under-Promise and Over-Deliver

When a customer isn’t expecting too much, but then receives amazing service or a product that blows them away, their reaction is sure to be stellar. 

Please add your own sales tips to the comments box.